Based on historical project data and current strategy documents, the approval hierarchy for Helly Hansen follows a centralised "Global-First" model:

• Final Authority: CMO Lars Eriksen makes final calls on all global tier-1 campaigns.
• Workflow: Initial work is reviewed via the #hh-approvals Slack channel before moving to formal Frame.io sign-off.
• Cycle Time: Average turnaround is 48 hours for creative assets, 72 hours for video edits.